Since 1955, every week in Germany there is the opportunity to try his luck with six simple little crosses. “Happiness is spreading across the country. Everywhere in North Rhine-Westphalia people could fulfil their dream of winning the lottery.” says Andreas Kötter. Every year, Westlotto generates millions of euros for the state budget of North Rhine-Westphalia, which in turn is distributed to charitable institutions.
The ad shows you can be a winner anytime anywhere. Westlotto wants to show the ease of playing whenever and wherever you want to! We choose a rather tranquil background so the colours could really jump out. The balloons and confetti where CGI-made by Magic.