Volkswagen

Volkswagen

 CLIENT: Arthur Mebius
 Agency: DDB Berlin
 SERVICE: Post Production

This project was an advertisement for Volkswagen’s new Dynamic Light Assist system. The underlying meaning Volkswagen wants to transmit is the right usage of lights. By presenting it in a fun way, people tend to take more a more interested look at the advertisement. We’ve added the advertisement next to the original picture to show the way it’s used in advertisement.