Renault

Renault

 CLIENT: Renault
 Agency: MDP
 SERVICE: 3D & CGI

Des voitures à vivre (cars for life) is a slogan originating from the 80’s. This slogan was designed by Publicis. It was launched simultaneous with the movie “Tranches de vie” (slices of life). The cars of life made sure that the different needs of the people were represented. With a slice of humor and a daring creative approach are characteristics of the advertisement of Renault. By taking a risk and creating challenging advertisement, we try to emphasise the human aspect of the product.