Peugeot

Peugeot

 CLIENT: Peugeot
 Photographer: Arthur Mebius
 SERVICE: post production

The Peugeot family of Valentigney, Montbéliard, Franche-Comté, France, began in the manufacturing business in the 19th century. In 1842, they added production of coffee, pepper, and salt grinders. The company’s entry into the vehicle market was by means of crinoline dresses, which used steel rods, leading to umbrella frames, saw blades, chisels, wire wheels, and bicycles. The company’s logo, initially a lion walking on an arrow, symbolized the speed, strength and flexibility of the Peugeot saw blades.