Ministry of Health, Welfare and Sport

Ministry of Health, Welfare and Sport

 CLIENT: Ministry of Helath, welfare and sport
 Agency: The Oddshop
 Photographer: jaap vliegenthart

This idea was created in collaboration with advertising agency The Oddshop in Amsterdam. The visual concept of these commercials was to create a ballet of toiletpaper, tissues and the sheet of a bed. The text on the surface was projected with the combination of a powerful beamer and a special laser.

The text on the surface was projected with the combination of a powerful beamer and a special laser.
The text says; Antibiotics are no anti stomach flu / Antibiotics are no anti cold / Antibiotics are no anti influenza.

For the non dutch speaking visitors, the voice over says:
Bacteria can cause infections.
Antibiotics are sometimes necessary for treating such infections.
However, if used excessively, antibiotics can lose their effectiveness.
As a result it may become more difficult to treat infections in the future.
Illnesses that are otherwise easy to treat, such as a bladder infection, or the recovery of a patient from a knee operation, can become life threatening.
Antibiotics should therefor not be used to treat stomach flu, a cold of influenza.
Use antibiotics only when necessary.