The newly re-opened Simon Lévelt store on the Ferdinand Bolstraat in Amsterdam is all about exploring the world of tea and coffee, but most of all your own taste. A contemporary retail space no longer centred around over-the-counter sales, but instead an open invitation for tea and coffee lovers to come in and explore their personal preferences.
With the company being passed down through six generations, Simon Lévelt has had a presence on Dutch high streets for almost two hundred years. The brand has built its reputation by showing an evident passion for sourcing the best coffee beans and tea leaves from every corner of the globe. Yet previous shop set-ups have proven ill-equipped to actually demonstrate this to customers.