Grolsch

Grolsch

 CLIENT: Grolsch
 Agency: JVF
 SERVICE: Product Photography by Jaap Vliegenthart

In 2007, Grolsch also started using green bottles for the home market. Grolsch was the first major brewery to stop using the brown refillable bottles which were used by nearly every brewery in the Netherlands. The new green bottles have the Grolsch logo marked in the glass and come in a new package. The label is now placed higher at the neck of the bottle, and the bottles contain 10% more beer (now 330ml). The new bottle was introduced through the slogan ‘Bier mag weer gezien worden’, which translates roughly as, “Beer that is fit to be seen again.” In November 2014, the brewery changed to new, smaller bottles that contain 300 ml for Grolsch Premium Pilser, Grolsch Stender, Grolsch Radler and Kornuit.