ArArAt by Pernod Ricard

ArArAt by Pernod Ricard

 CLIENT: Pernot Ricard
 Photographer: Erwin Olaf
 SERVICE: Post PRoduction

As a legendary brand, Armenia’s Ararat brandy needed reframing for a contemporary audience. By drawing on the many legends of Ararat’s rich Armenian heritage we found a link from the brands past, powerful enough to take it into the future. At the centre of the integrated campaign was Akhtamar, a 20-minute film, retelling an Armenian legend of love and loss to a new audience.